Asahi | WILDCARD

AFL & NRL PARTNERSHIP ACTIVATION

We created a PR & Media focussed campaign with Michael Klim that inspired Australians to donate plasma to save the lives of other Australians in need. The campaign saw 12,463 people donate plasma for the first time, a huge increate on client expectations.

To activate the Asahi partnership with the AFL and NRL, we developed a range of campaign work for a variety of their non-alcoholic brand range including; Pepsi, Gatorade, Cool Ridge and Solo.

We teamed Pepsi up with Dominoes Pizza to get AFL and NRL fans excited about Thirsty Night Footy deals with Daisy Thomas and Gordon Tallis.

We challenged AFL footy to be more sustainability conscious thanks to Cool Ridge with the Bont, Marmalade and Patrick Cripps.

We helped footy stars to thank their dads for their hard work on Fathers day with Erin Philips, Jack Viney & Christian Welch as part of the Solo 'Thanks Dad' campaign

We activated the full non-alc brand portfolio by creating a range of OOH assets that brought put the drinks into the worlds of AFL and NRL fans.

Throughout each of these campaigns, Wildcard delivered a variety of creative assets, from in-store POS, to OOH, digital, and social content, as well as in-store and print materials that appeared nationwide.