This years Sportsbet Blue Diamond was an event like no other as Wildcard worked with Sportsbet and the MRC to help activate a real-life, full-sized basketball court at Caulfield racecourse.

We helped deliver the on-court activation and earned media amplification, which featured NBA & NBL legends Scottie Pippen, Horace Grant and Andrew Gaze play off against respected jockeys. The on-court activity included a free throw shoot out, a game of Horse with fans having the chance to play with and Q&A with the NBA stars

The activation was a huge hit, with a record GA crowd for Blue Diamond Day and coverage across mainstream TV news, print, online and social publications.