Cetaphil - Face The World

FACE THE WORLD

We inspired the next generation of powerful women to ‘Face The World’ with Cetaphil. Developing a campaign with 7 of Australia’s biggest female athletes and delivering a national TVC, OOH and digital campaign. Leading a global production process to capture content.

Working to tight timelines, WILDCARD concepted and captured content for a 12 month campaign, creating individualised content for each athlete, which was amplified at relevant times throughout the year, when their sport was in it’s peak.

Bespoke athlete content laddered up into broader HERO creative which was seen across TV, Cinema, Digital & Social, OOH.

All 7 athlete shoots were captured within 1 month, with shoots occurring in Melbourne, Adelaide, Sydney, Golf Coast, Perth and Manchester.

The campaign aligned with the Matilda’s World Cup heroics of 2023, and led to a significant increase in specific product sales off the back of Hayley Raso’s participation in the campaign.