Wildcard celebrated Knock-Off beers by plastering well known nicknames across VB stubbies.
VB has been rewarding hard work, whether that be on-site or in the office, with an ice-cold VB for generations. Wildcard found a new way for VB drinkers to earn their thirst by personalising VB stubbies with 60 different nicknames shared between mates in worksites or pubs throughout the land, every day.
Wildcard ran the campaign from strategy through to creative, production, packaging design and campaign roll out. This included radio, OOH, digital, social content, in-store and print creative.
Come on, Muscles... get yourself an ice cold VB! You have earned it.
Wildcard celebrated Knock-Off beers by plastering well known nicknames across VB stubbies.
VB has been rewarding hard work, whether that be on-site or in the office, with an ice-cold VB for generations. Wildcard found a new way for VB drinkers to earn their thirst by personalising VB stubbies with 60 different nicknames shared between mates in worksites or pubs throughout the land, every day.
Wildcard ran the campaign from strategy through to creative, production, packaging design and campaign roll out. This included radio, OOH, digital, social content, in-store and print creative.
Come on, Muscles... get yourself an ice cold VB! You have earned it.
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