top of page
20180912035729_GettyImages-1031744028.jpg

THE SUMMER OF CRICKET

We have developed the Cricket Australia fan engagement strategy that has connected the sport of cricket to its fans for a number of years. Developing a range of activation ideas for men’s and women’s international cricket and promoted the seasons via PR and media. 

For nearly 15 years, Wildcard and Cricket Australia have partnered to bring the summer of cricket to life. Our work has not only supported and delivered publicity for international and community cricket but also played a significant role in the evolution of the Big Bash Leagues, contributing to the growth of Australia's connection to its favourite teams and players.

Wildcard has led and delivered countless season launches, partnership reveals, and team announcements nationwide. We were there to take #WatchMe global, unveil the Gabba Pool Deck, and launch the Mullagh Medal for best afield during the Boxing Day Test. We also worked with Cricket Australia to deliver a Big Bash first - an international player draft revolutionising the league.

Why? Because we're cricket fans. We love the game and understand its place as the cornerstone of the Australian summer.

ashes-gabba.jpg

Want to see more?  

↴ 

bottom of page