We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital.

We inspired the next generation of footy stars from NAB AFL Auskick to the bigtime by delivering all PR and media activity around the NAB Mini Legends campaign.

We created The Carlton Draft, the first ever draft that gave community footy clubs the chance to secure an AFL legend for their club. The integrated campaign is going into its 4th season.

We rallied the Australian netball community with a brand campaign for the Suncorp Super Netball competition that gave them the confidence to say; we’re not just here if you need, We Are Here. Shaped all creative strategy for the league for 2 seasons.

We created a new way to reward blokes for their hard work by developing and launching a VB men’s grooming range that was made from real beer. An integrated marketing and retail campaign was driven by the WILDCARD team.

We activated Asahi’s  partnership with the AFL and NRL through a range of campaign work for a variety of their non-alcoholic brand range including; Pepsi, Gatorade, Cool Ridge and Solo.

We established LIV Golf’s place in the Australian landscape of major sporting events by leading all PR and Media for the launch of the event in Adelaide and all future events. Also drive PR and Media for the LIV Golf team Ripper GC.

We reinvented the NAB AFL Auskick marketing campaign by creating TEAM NAB AUSKICK, the third team in town at the AFL Grand Final. The ultimate experience for Auskickers. We drove the concept, broadcast integration, design, PR & media for the campaign.

We put Victoria Bitter on the catwalk at Melbourne Fashion Festival by collaborating with high-end fashion designers Strateas Carlucci to create a range of clothing to help hard working Aussies to knock-off in style. 

We created a PR & Media focussed campaign with Michael Klim that inspired Australians to donate plasma to save the lives of other Australians in need. The campaign saw 12,463 people donate plasma for the first time, a huge increate on client expectations.

We created the ‘Unforgettable’ brand campaign for Supercars Australia and drove all marketing activity for the sport for 3 seasons. Promoting every race on the calendar with a TVC, radio and design campaign that was rolled out nationally to attract fans to the sport.

We inspired the next generation of powerful women to ‘Face The World’ with Cetaphil. Developing a campaign with 7 of Australia’s biggest female athletes and delivering a national TVC, OOH and digital campaign. Leading a global production process to capture content.

We developed the refreshed brand campaigns for the AFL’s Auskick and Superkick participation products. Designing and launching a refreshed brand style guide, brand positioning and rolling out a mass of marketing assets during the footy season.  

We drove all creative and content output for the @PumaFooty social accounts and activated all Puma sponsored teams and athletes via creative content and production. We shaped the Puma Footy Australia tone of voice, style guide and content strategy; producing hundreds of pieces of content. 

We have developed the Cricket Australia fan engagement strategy that has connected the sport of cricket to its fans for a number of years. Developing a range of activation ideas for men’s and women’s international cricket and promoted the seasons via PR and media. 

We created a PR stunt for Sportsbet and the MRC that saw us build a full-sized basketball court at Caulfield Race Course with NBA Legends Scottie Pippen and Horace Grant. Achieved huge PR and media coverage for the activity. 

We drew hundreds of thousands of participants and spectators to the Cadel Evans Great Ocean Road Race by driving PR, media operations, social media and content strategy for the event and Visit Victoria.