We Are Here has been Suncorp Super Netball’s biggest ever brand campaign, introducing the league to new audiences. Our challenge was to deliver a bold and unflinching SSN brand campaign, for the 2023 season, to drive growth metrics within existing netball audiences, as well as growing youthful new audiences across all SSN channels. Unite the netball community by standing for something that they could rally behind.
‘We’re not just here if you need. We Are Here.’
Confident, unapologetic, powerful, empowered; We Are Here is a term that is used by players, clubs, fans, media and the community to put their own flag in the ground, to mark their presence - ‘Give me the ball, I will make my mark on this game’. Something the whole netball community to rally around and use as a badge of honour.
It’s also a tool for reaffirming what SSN as a league is here to do; We Are Here to Inspire, Empower, Unite & Excite.
We launched the campaign with a brand film in collaboration with two Australian beat poets who crafted a powerful voiceover to rally the netball community. This was supported by a national OOH campaign and season long social activity that defined the campaign.
1,062,837 – We Are Here Total Organic Campaign Reach
+29% - Match attendance increase from last season
+65% increased average social reach across SSN channels from Feb 23 to April 23 (campaign launched in March)
+15% increased average social engagement across SSN channels from Feb 23 to April 23
+11% increase - in Super Netball Match streaming via Kayo
