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CREATIVE

We create meaningful ideas and strategy that turns heads.

Creative Strategy | Brand Strategy | Ideation

Campaign Creative | Graphic Design

Cetaphil

FACE THE WORLD

We inspired the next generation of powerful women to ‘Face The World’ with Cetaphil. Developing a campaign with 7 of Australia’s biggest female athletes and delivering a national TVC, OOH and digital campaign. Leading a global production process to capture content.

VB SC_Hero-Image.jpeg

Victoria Bitter

VICTORIA BITTER X MELBOURNE FASHION FESTIVAL

We put Victoria Bitter on the catwalk at Melbourne Fashion Festival by collaborating with high-end fashion designers Strateas Carlucci to create a range of clothing to help hard working Aussies to knock-off in style.

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Netball Australia

WE ARE HERE

We rallied the Australian netball community with a brand campaign for the Suncorp Super Netball competition that gave them the confidence to say; we’re not just here if you need, We Are Here. Shaped all creative strategy for the league for 2 seasons.

Victoria Bitter

KNOCK-OFF WITH...

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

Bus Stop.jpg

Fight MND

BIG FREEZE 10

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital.

Asahi

AFL & NRL PARTNERSHIP ACTIVATION PARTNERSHIP

We activated Asahi’s partnership with the AFL and NRL by delivering creative and content campaign work for a variety of their non-alcoholic brand range including; Pepsi, Gatorade, Cool Ridge and Solo.

NAB

MINI LEGENDS

We inspired the next generation of footy stars from NAB AFL Auskick to the big time by delivering all PR and media activity around the NAB Mini Legends campaign.

Cadel Evans

CADEL EVANS GREAT
OCEAN ROAD RACE

We drew hundreds of thousands of participants and spectators to the Cadel Evans Great Ocean Road Race by driving PR, media operations, social media and content strategy for the event and Visit Victoria.

Carlton Draught

THE CARLTON DRAFT

We created The Carlton Draft, the first ever draft that gave community footy clubs the chance to secure an AFL legend for their club. The integrated campaign is going into its 4th season.

Lifeblood_Michael Klim - Phil Hillyard pics005.jpg

Lifeblood

MICHAEL KLIM X LIFEBLOOD

We created a PR & Media focussed campaign with Michael Klim that inspired Australians to donate plasma to save the lives of other Australians in need. The campaign saw 12,463 people donate plasma for the first time, a huge increate on client expectations.

VB For Men.jpeg

Victoria Bitter

VB FOR MEN

We created a new way to reward blokes for their hard work by developing and launching a VB men’s grooming range that was made from real beer. An integrated marketing and retail campaign was driven by the WILDCARD team.

PUMA

PUMA FOOTY SOCIAL

We drove all creative and content output for the @PumaFooty social accounts and activated all Puma sponsored teams and athletes via creative content and production. We shaped the Puma Footy Australia tone of voice, style guide and content strategy; producing hundreds of pieces of content.

383353572_830033272241482_2841749151244904204_n (1).jpg

NAB

TEAM NAB AFL AUSKICK

We reinvented the NAB AFL Auskick marketing campaign by creating TEAM NAB AUSKICK, the third team in town at the AFL Grand Final. The ultimate experience for Auskickers. We drove the concept, broadcast integration, design, PR & media for the campaign.

Supercars Unforgettable.jpg

Supercars

UNFORGETTABLE

We created the ‘Unforgettable’ brand campaign for Supercars Australia and drove all marketing activity for the sport for 3 seasons. Promoting every race on the calendar with a TVC, radio and design campaign that was rolled out nationally to attract fans to the sport.

AFL Play

AUSKICK & SUPERKICK

We developed the refreshed brand campaigns for the AFL’s Auskick and Superkick participation products. Designing and launching a refreshed brand style guide, brand positioning and rolling out a mass of marketing assets during the footy season.

Cricket Australia

THE SUMMER OF CRICKET

We have developed the Cricket Australia fan engagement strategy that has connected the sport of cricket to its fans for a number of years. Developing a range of activation ideas for men’s and women’s international cricket and promoted the seasons via PR and media.

Sportsbet

BLUE DIAMOND STAKES DAY

We created a PR stunt for Sportsbet and the MRC that saw us build a full-sized basketball court at Caulfield Race Course with NBA Legends Scottie Pippen and Horace Grant. Achieved huge PR and media coverage for the activity.

Cetaphil

FACE THE WORLD

We inspired the next generation of powerful women to ‘Face The World’ with Cetaphil. Developing a campaign with 7 of Australia’s biggest female athletes and delivering a national TVC, OOH and digital campaign. Leading a global production process to capture content.

VB SC_Hero-Image.jpeg

Victoria Bitter

VICTORIA BITTER X MELBOURNE FASHION FESTIVAL

We put Victoria Bitter on the catwalk at Melbourne Fashion Festival by collaborating with high-end fashion designers Strateas Carlucci to create a range of clothing to help hard working Aussies to knock-off in style.

Super Netball.jpg

Netball Australia

WE ARE HERE

We rallied the Australian netball community with a brand campaign for the Suncorp Super Netball competition that gave them the confidence to say; we’re not just here if you need, We Are Here. Shaped all creative strategy for the league for 2 seasons.

Victoria Bitter

KNOCK-OFF WITH...

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

Bus Stop.jpg

Fight MND

BIG FREEZE 10

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital.

Asahi

AFL & NRL PARTNERSHIP ACTIVATION

We activated Asahi’s partnership with the AFL and NRL through a range of campaign work for a variety of their non-alcoholic brand range including; Pepsi, Gatorade, Cool Ridge and Solo.

Carlton Draught

THE CARLTON DRAFT

We created The Carlton Draft, the first ever draft that gave community footy clubs the chance to secure an AFL legend for their club. The integrated campaign is going into its 4th season.

Cadel Evans

CADEL EVANS GREAT OCEAN
ROAD RACE

We drew hundreds of thousands of participants and spectators to the Cadel Evans Great Ocean Road Race by driving PR, media operations, social media and content strategy for the event and Visit Victoria.

NAB

MINI LEGENDS

We inspired the next generation of footy stars from NAB AFL Auskick to the big time by delivering all PR and media activity around the NAB Mini Legends campaign.

Lifeblood_Michael Klim - Phil Hillyard pics005.jpg

Lifeblood

MICHAEL KLIM X LIFEBLOOD

We created a PR & Media focussed campaign with Michael Klim that inspired Australians to donate plasma to save the lives of other Australians in need. The campaign saw 12,463 people donate plasma for the first time, a huge increate on client expectations.

VB For Men.jpeg

Victoria Bitter

VB FOR MEN

We created a new way to reward blokes for their hard work by developing and launching a VB men’s grooming range that was made from real beer. An integrated marketing and retail campaign was driven by the WILDCARD team.

PUMA

PUMA FOOTY SOCIAL

We drove all creative and content output for the @PumaFooty social accounts and activated all Puma sponsored teams and athletes via creative content and production. We shaped the Puma Footy Australia tone of voice, style guide and content strategy; producing hundreds of pieces of content.

383353572_830033272241482_2841749151244904204_n (1).jpg

NAB

TEAM NAB AFL AUSKICK

We reinvented the NAB AFL Auskick marketing campaign by creating TEAM NAB AUSKICK, the third team in town at the AFL Grand Final. The ultimate experience for Auskickers. We drove the concept, broadcast integration, design, PR & media for the campaign.

Supercars Unforgettable.jpg

Supercars

SUPERCARS UNFORGETTABLE

We created the ‘Unforgettable’ brand campaign for Supercars Australia and drove all marketing activity for the sport for 3 seasons. Promoting every race on the calendar with a TVC, radio and design campaign that was rolled out nationally to attract fans to the sport.

AFL Play

AUSKICK & SUPERKICK

We developed the refreshed brand campaigns for the AFL’s Auskick and Superkick participation products. Designing and launching a refreshed brand style guide, brand positioning and rolling out a mass of marketing assets during the footy season.

Cricket Australia

THE SUMMER OF CRICKET

We have developed the Cricket Australia fan engagement strategy that has connected the sport of cricket to its fans for a number of years. Developing a range of activation ideas for men’s and women’s international cricket and promoted the seasons via PR and media.

Sportsbet

BLUE DIAMOND STAKES DAY

We created a PR stunt for Sportsbet and the MRC that saw us build a full-sized basketball court at Caulfield Race Course with NBA Legends Scottie Pippen and Horace Grant. Achieved huge PR and media coverage for the activity.

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