COMMS

We created a PR & Media focussed campaign with Michael Klim that inspired Australians to donate plasma to save the lives of other Australians in need. The campaign saw 12,463 people donate plasma for the first time, a huge increate on client expectations.

We established LIV Golf’s place in the Australian landscape of major sporting events by leading all PR and Media for the launch of the event in Adelaide and all future events. Also drive PR and Media for the LIV Golf team Ripper GC.

We created The Carlton Draft, the first ever draft that gave community footy clubs the chance to secure an AFL legend for their club. The integrated campaign is going into its 4th season.

We inspired the next generation of footy stars from NAB AFL Auskick to the big time by delivering all PR and media activity around the NAB Mini Legends campaign.

We created a PR stunt for Sportsbet and the MRC that saw us build a full-sized basketball court at Caulfield Race Course with NBA Legends Scottie Pippen and Horace Grant. Achieved huge PR and media coverage for the activity. 

We put Victoria Bitter on the catwalk at Melbourne Fashion Festival by collaborating with high-end fashion designers Strateas Carlucci to create a range of clothing to help hard working Aussies to knock-off in style. 

We reinvented the NAB AFL Auskick marketing campaign by creating TEAM NAB AUSKICK, the third team in town at the AFL Grand Final. The ultimate experience for Auskickers. We drove the concept, broadcast integration, design, PR & media for the campaign.

We drew hundreds of thousands of participants and spectators to the Cadel Evans Great Ocean Road Race by driving PR, media operations, social media and content strategy for the event and Visit Victoria. 

We created a new way to reward blokes for their hard work by developing and launching a VB men’s grooming range that was made from real beer. An integrated marketing and retail campaign was driven by the WILDCARD team.

We have developed the Cricket Australia fan engagement strategy that has connected the sport of cricket to its fans for a number of years. Developing a range of activation ideas for men’s and women’s international cricket and promoted the seasons via PR and media.