FILM

We teamed up for the 10th year of Big Freeze for FightMND with an intergraded campaign that challenged Australians to let their actions speak louder than their words. Delivered brand strategy, national TVC, brand identity, OOH, retail and digital.

We developed the refreshed brand campaigns for the AFL’s Auskick and Superkick participation products. Designing and launching a refreshed brand style guide, brand positioning and rolling out a mass of marketing assets during the footy season.  

We activated Asahi’s  partnership with the AFL and NRL through a range of campaign work for a variety of their non-alcoholic brand range including; Pepsi, Gatorade, Cool Ridge and Solo.

We celebrated hard working Aussies by creating an on-pack retail campaign that rewarded 30 classic nicknames. Delivered across 1m+ cases of VB nationally, and supported with retail, content, OOH, digital and social.

We inspired the next generation of powerful women to ‘Face The World’ with Cetaphil. Developing a campaign with 7 of Australia’s biggest female athletes and delivering a national TVC, OOH and digital campaign. Leading a global production process to capture content.

We created The Carlton Draft, the first ever draft that gave community footy clubs the chance to secure an AFL legend for their club. The integrated campaign is going into its 4th season.

We created a new way to reward blokes for their hard work by developing and launching a VB men’s grooming range that was made from real beer. An integrated marketing and retail campaign was driven by the WILDCARD team.

We reinvented the NAB AFL Auskick marketing campaign by creating TEAM NAB AUSKICK, the third team in town at the AFL Grand Final. The ultimate experience for Auskickers. We drove the concept, broadcast integration, design, PR & media for the campaign.

We created the ‘Unforgettable’ brand campaign for Supercars Australia and drove all marketing activity for the sport for 3 seasons. Promoting every race on the calendar with a TVC, radio and design campaign that was rolled out nationally to attract fans to the sport.

We drove all creative and content output for the @PumaFooty social accounts and activated all Puma sponsored teams and athletes via creative content and production. We shaped the Puma Footy Australia tone of voice, style guide and content strategy; producing hundreds of pieces of content. 

We drew hundreds of thousands of participants and spectators to the Cadel Evans Great Ocean Road Race by driving PR, media operations, social media and content strategy for the event and Visit Victoria.