Whoever you are, whatever you do for a living, and whatever time you ‘knock off’ – hard work always deserves an ice-cold VB.

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In 2022, VB has joined forces with high end Australian fashion duo Strateas Carlucci and Melbourne Fashion Festival to change the way Australian’s think about knock-off fashion.

 

The collaboration showcased an unexpected and limited-edition clothing capsule that challenged the stereotype of traditional ‘workwear’ and bridged the gap between work and play. We then launched it at Melbourne Fashion Festival as a surprise catwalk in the festival’s most prominent show.

 

Wildcard led creative strategy, concept development and campaign delivery.

 

The campaign swapped high vis for high fashion, creating a range of unique clothes to help VB drinkers knock off in style.