In working with the AFL, our brief was simple - get more kids playing and connecting with footy.

 

Within that, there were two key properties - NAB AFL Auskick and NAB AFL Superkick - that the AFL wanted to celebrate.

 

We created two very distinct brand styles that would appeal to different audiences, but both aiming to celebrate the fun, excitement and enjoyment of playing footy, whether you've had a ball in your hand since day one or wanted to learn the game.

 

Wildcard developed the brand strategy, creative direction and key visual elements of both campaigns.