VB For Men

We created a new way to reward blokes for their hard work by developing and launching a VB men’s grooming range that was made from real beer. An integrated marketing and retail campaign was driven by the Wildcard team.

VB has been rewarding hard work with big cold beer for generations. Wildcard found a new way for VB to reward hard working blokes with their product by creating VB For Men, the male grooming range that is made with real beer.

Now blokes can reward their weary bodies at knock-off as well as their tastebuds. The range included everything a man needs to refresh, relax and restore after a long hard day. Job done.

Wildcard led concept development, packaging development, creative strategy, and campaign delivery of TVC, radio, OOH, digital, social content, in-store and print creative.

Hard work deserves reward, for the best reward choose VB for Men; the male grooming range that’s made with beer. Go on, you’ve earned it!