For the 10th year of Big Freeze, Wildcard partnered with FightMND to deliver a record breaking $20.1 million in donations for the research of Motor Neurone Disease.
We delivered an end to end campaign calling for the nation to ‘team up for 10’ by embodying the legendary words of Neale Daniher: "When all's said and done, more's said than done. And the mark of a person is not what you say, it's what you do”.
With the capabilities for our integrated team, Wildcard delivered all above and below the line creative from art direction to delivery. We supplied a series out of home, social pieces and a range of bespoke media content to promote the message ’Don’t Say. Do.’
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We created a PR stunt for Sportsbet and the MRC that saw us build a full-sized basketball court at Caulfield Race Course with NBA Legends Scottie Pippen and Horace Grant.
Sportsbet Blue Diamond Stakes Day
